Sana is the most important annual trade fair in Italy dedicated to the world of organic and natural products.

For over 50 years, the fair has been the reference event for visitors and operators in the sector to discover the latest news on the national and international market regarding certified organic and natural products.

Sana is structured into two distinct formats SANA Food and SANA Beauty, dedicated respectively to nutrition and beauty.

SANA Food

SANA Food offers companies in the organic and healthy eating sector the opportunity to reach a specialized audience representative of the Horeca sectors, specialized shops and distributors.

The growing interest in organic products in out-of-home consumption reflects the demand for healthier and more sustainable food options, in line with the needs of a consumer attentive to nutritional values, innovation and respect for tradition.

SANA Food's exhibition proposal integrates organic products with a vast range of vegan, vegetarian, 'free from', 'enriched from', DOP, DOC and IGP products. This synergy offers professional operators a more complete experience in line with current market trends.

The contemporaneity of SANA Food with Slow Wine Fair, sharing common values and philosophies, amplifies the experience of visitors specialized in the world of Horeca, offering a complete vision of sustainable and quality Food & Wine.

The ever-growing vegan, vegetarian and plant-based sector stands out for its commitment to sustainable and ethical production, responding to the preferences of younger consumers who are attentive to health and the environment.

The event also offers a wide range of networking, training and in-depth opportunities, thanks to seminars, training sessions, Cooking Shows and Masterclasses held by industry experts.

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